A few weeks back Nicholas Tan gave a presentation at the Future of Financial Services conference about architectural designs in the real world to get value from data. Nick most recently was responsible for News Corp’s large-scale Snowplow Analytics rollout and has just started at Macquarie Group. Check out his presentation.
Nick has some great things to say about Snowplow, its cost model and the use cases for it in financial services. Of course we love that he references the Digital Analytics Hierarchy of Needs.
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