Who are we?


Simon Rumble

Simon has been doing Internet stuff for 24 years and got into digital analytics while trying to understand what people were doing on web sites and why. He loves joining the dots between different sets of data in order to tell a story.


Narbeh Yousefian

Narbeh has worked in analytics and statistics for over 16 years moving from supply chain logistics into digital to apply his analytical mind to business problems.


Mike Robins

Mike studied neuroscience and psychology before diving into the application of computation to science, becoming an accomplished data scientist while working on domains from astronomy to ecommerce.